Boost Inc. - Landing Page
Boost is a human resources consultancy that aims to combine professionalism with a personal touch in the way it communicates with clients. We created a web experience that brings that personality into the digital space.
How could we make a human resources consultancy feel approachable from the first click?
Context
Boost came to Hard Fork at an early stage in its development. It needed a company website to present its services, communicate its value proposition, and build credibility with prospective clients.
Problem
An overly corporate voice could make it harder to stand out and connect with people.
Objective
Build a warmer, more approachable personality without losing professionalism.
Approach
A website with distinctive visual assets and an illustrated mascot as a point of difference.
Challenge
The site needed to explain quickly what Boost does and what sets it apart, organizing its services and content without sacrificing clarity.
It also needed a warmer, more relatable personality than other consultancies, while staying true to the brand's professional character.
Solution
We built a structure that guides visitors from Boost's value proposition to its services and the elements that inspire trust. Each section addresses a specific need and helps visitors get to know the consultancy and its team.
To support this more personal tone, we added original photography and illustrations and proposed a mascot as a distinctive visual asset: a recognizable character that supports the message and gives the brand a personality of its own.
Outcome
The company website brings together Boost's value proposition, services, credibility cues, information about its founders, and the team's values under the Boost Mindset concept.
The result combines real photography, original illustrations, and the mascot in a consistent visual experience that carries the brand's personality online.
