Sorelio - Landing Page
Sorelio is a Czech software development company that creates websites, apps, and custom solutions. It came to Hard Fork with a site built by its own team, but whose structure did not communicate its offering clearly.
We turned a website built from the company's perspective into an experience designed for its prospective clients.
Context
Sorelio's site had the content it needed, but its organization was getting in the way. The information lacked hierarchy, so a first-time visitor could not easily understand the company's offering.
Problem
The existing site lacked information hierarchy and did not communicate Sorelio's value proposition clearly.
Objective
Explain what Sorelio does, the value of working with its team, and why it could be the right partner for a project.
Approach
Restructure the site's content and navigation around the client's perspective.
Challenge
The site was built around the company's internal perspective, not that of its prospective clients.
We needed to shift that perspective without overwhelming visitors with technical information, explaining the value of working with Sorelio in terms accessible to people unfamiliar with custom software development.
Solution
We worked on the site's structure, content, and user experience. We put the value proposition at the center of the journey, supported by concrete benefits and explanations of what working with Sorelio involves.
We also created a clearer path to contact: each section answers a different question and helps visitors make a decision.
Outcome
A clearer, conversion-focused website that presents Sorelio through the value it can bring to each project and guides visitors from their first encounter to the decision to work with the team.
